Match-Day Sales and Marketing Manager

Warrington Wolves are currently recruiting a match-day sales and marketing manager onto their senior management team.

Leading the club’s marketing and promotional activities, this role will have a key focus on driving forward income from membership and ticketing operations; an integral element of the club’s commercial revenue.

The role is based at The Halliwell Jones Stadium but you will be required to travel to other locations.  You will be required to work at all home games as well as attend membership/club events on evenings and weekends.

We are looking for an experienced individual with relevant qualifications, who will enhance our existing team.  The accompanying job specification provides additional details.

The successful candidate for this role will have at least 5 years’ experience in a similar position and have the ability to grow the club’s membership and match day sales. They will need to be results driven, dynamic, creative and possess strong leadership skills.

Primary Responsibilities

  • Responsible for devising and executing sales and marketing strategies that optimize commercial revenue streams from memberships and match day ticketing
  • Increase awareness of the Warrington Wolves’ brand, ensuring all marketing assets follow brand guidelines
  • Responsible for providing a unique, exciting and entertaining match-day experience, as well as fan engagement initiatives
  • Prepare accurate daily, weekly, monthly and annual fiscal reports and analysis for the CCO and CEO
  • To line manage, train and develop the membership, ticketing and marketing team, ensuring the team’s budgeted sales targets are met and striving to exceed them

Skills/Experience Required

  • Excellent sales and marketing ability, knowledge and experience, outstanding track record of sales achievement in a similar environment
  • Extensive knowledge of marketing strategies, ticketing operations, CRM and ticket segmentation methods/initiatives
  • A proven manager with great organisation skills who can demonstrate success of leading a sales team and developing team members
  • A skillful communicator and team player who can energize others with their vision for the future of this area of the club’s operations
  • Exceptional IT and organizational skills with the ability to project-manage multiple events


  • Experienced in working within a professional sporting environment
  • Marketing/Business degree or other relevant professional qualifications

Personal Attributes

The successful candidate will be a professional person who is hardworking, honest and trustworthy, always willing to go above and beyond expectations, and an enthusiastic team player.


We offer an attractive salary package commensurate with the role and experience.

If you feel this role is for you please apply by submitting your CV, together with a covering letter, via email to

The closing date for all applications is Wednesday 31 January 2018 – applications received after this date will not be considered.

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