Our club has seen many changes since we were founded in 1876. We’ve seen players come and go. We’ve moved stadiums. We’ve had some amazing ups and a few downs.
But no matter what challenges we have faced in our history, and no doubt will face in our future, we can be certain of one thing…the power of our brand will always remain.
Up until now we’ve never had a truly defined brand. We’ve had a logo – well, we’ve had a few logos – and we have some values that we live by, but none of this has ever been documented before, we’ve never had a guide that gives clarity on what we are and how we communicate.
When the club was founded in 1876 nobody could have known the impact it would have on the town and its people. Founded by seven young men whose passion and skill formed the original Warrington Zingari, the club has changed and evolved. Players have come and gone, we’ve moved homes and we’ve changed our name. But the values and beliefs of those seven men have never been forgotten. As we move into our 140th year of existence we begin a new chapter in our history. We now have a new brand, a new look, which has been built by combining our heritage with what our fans want. So while our look may have changed, some things never will. Welcome to the new-look Warrington Wolves. Welcome back The Wire.
Warrington – we are a progressive town that is united in our support for the club
Wire – we are The Wire, always have been, always will be
Wolves – we have embraced this character to reﬂect our spirit and determination These three pillars have not only provided the direction for our identity, they also helped us to define our values
WE ARE WELCOMING
Our club embraces everyone no matter what age they are or where they come from. We encourage everyone to be part of our family and be a member of our club.
WE ARE DETERMINED
From the work we do in our community to the experience we deliver to our fans, from our performance on the pitch to the service we deliver in our shop, we are determined to succeed and be the best.
WE ARE CONNECTED
Our doors are always open, making it easy for everyone to engage with our club. Our new players are more than happy to stop and chat, even when they’re on a ‘day off’, they do this because they want to. Our communications are designed to keep you connected.
WE ARE A TEAM
We each represent a different part of our club yet we are all part of the same team. There is no ‘us and them’, we are in this together.
WE ARE PROFESSIONALS
On and off the pitch we strive to deliver a professional and polished experience of our brand. We want other clubs to aspire to the way we behave and the respect we show to our sport.